46% Prefer Using Voice Assistants When Alone; 69% In The Living Room, 61% In The Kitchen

There are plenty of reasons to use voice assistants, but one of the key drivers is speed. The majority (82%) of voice assistant users say that fast and accurate replies is the most compelling feature that causes them to use the voice assistant. These are among the findings in the Conversational Commerce study by Capgemini Digital Transformation Institute, which surveyed 5,000 consumers in the U.S., U.K., France and Germany. Although the study was focused on consumers making purchases via voice assistants, some other interesting insights about consumers who use voice assistants also were found. For example, more than two-thirds (69%) prefer to use their voice assistants in their living rooms and 61% in the kitchen.