What does your phone reveal about you? Experts claim they can predict your age and income from your apps

App developers rely on user demographics to effectively target their audiences – but just how much information do your apps really reveal about you? According to a new study, it might be more than you think. Researchers analysed the app choices of thousands of Android users to determine the predictability of certain attributes, and found that apps can provide insight on your gender, age, and even income. Researchers analysed the app choices of thousands of Android users to determine the predictability of certain attributes, and found that apps can provide insight on your gender, age, and even income. In the paper, published to the journal arXiv, researchers with Verto Analytics in Finland and the Qatar Computing Research Institute created a model based on the demographic attributes and apps of 3,760 Android users.