IFA 2019: Business lessons from consumer tech? - TechHQ

The world's biggest tech manufacturers are currently taking the stage at IFA 2019 in Berlin, Germany. The event is billed as Europe's largest consumer tech show where consumer tech meets innovation. But in a digital world where the lines between B2B and B2C are becoming increasingly blurry, there are a few critical lessons for businesses from all industries too. On the surface, IFA is simply a platform for 1,939 of the world's leading tech brands and manufacturers to showcase their latest innovations, products, or services across 163,900 square meters. Sure, many of these products will appear on wish lists and dominate headlines around Black Friday, Cyber Monday and the impending holiday season. But, if you zoom out from that, there is a message for every CEO.