Google remains focused on its long quest for your eyeballs
Google announced this week that it would begin the international rollout of its new artificial intelligence-powered search feature, called AI Overviews. When billions of people search a range of topics from news to recipes to general knowledge questions, what they see first will now be an AI-generated summary. Google touted AI Overviews at its annual I/O developer conference as a way of delivering customers quick answers and simplifying the online search experience, but it also has another effect on the way that people engage with the internet: keeping users, and advertisers, on Google.com. "Google will do the googling for you," said Liz Reid, head of Google Search. While Google was once mostly a portal to reach other parts of the internet, it has spent years consolidating content and services to make itself into the web's primary destination.
May-19-2024, 12:00:35 GMT
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