Artificial Intelligence Addresses Ineffective Ad Targeting and Engagement

The advertising industry faces major challenges. One of them is the industry's widespread difficulty targeting ads effectively. Too many ads are seen or heard by people who are not interested in the products or services being advertised. Frequently, advertisers don't know whom the correct people are to target or how to reach them. A second challenge is how to deliver ads that engage consumers and convey to them the experience of a product or service.