Spirit Airlines Wants to Sell Its Data to Google. Former Flight Attendants Are Freaked Out

Spirit Airlines Wants to Sell Its Data to Google. "It never crossed my mind that they would be so bold as to sell our private data for AI," says one former Spirit Airlines flight attendant. Spirit Airlines may have declared bankruptcy this spring, but the budget airline is still worth something--to AI giants, at least. In mid-August, Google won a $10 million bid to purchase some 34 years of the airline's data, from invoices and flight operations information to Wi-Fi sales, employee records, and crew pairings. In a statement, a Google spokesperson said the data "can be helpful in improving our products and AI models."