Towards data science: learning to walk before you run

It is undeniable that acceleration in technology requires firms to revisit the core of their business. Success stories enabled by data analytics and machine learning are becoming public at accelerating pace as firms try to position themselves as digital leaders. This creates urgency to evaluate automation as a new source of growth across all industries. However, companies that rush into sophisticated artificial intelligence before getting control of their data and setup structured analytics might end up paralyzed. Let s outline a typical bad scenario.