Don't Underestimate AI Just Because It's Overhyped

I remember sitting in a conference audience in the late 1990s during the fat part of the first dot-com expansion curve, when everyone was complaining that the Internet was irrationally overhyped. Then, pre-Google Eric Schmidt took the stage and told us that, "I actually think the Internet is underhyped." As a tech journalist in those days, I'd had the privilege of long talks with Schmidt and hadn't wasted the opportunity to learn. Other people laughed, but I knew he was serious -- and he was right. The point is, I've begun to get the sense that most marketers aren't yet taking AI seriously enough.