An AI regulation strategy that could really work

When even the companies developing AI themselves agree with the need for regulation, it is time to stop discussing abstract principles and get down to the business of how to regulate a rapidly advancing technology landscape. It is clear that our regulatory system needs an update. If we try to regulate 21st century technology and beyond with 20th century tools, we'll get none of the benefits of regulation and all of the downsides. So, if we need to reinvent the rules to keep pace with the technological change advanced by the likes of Google, Amazon, and Facebook, where do we start? Google's Sundar Pichai is right that technology companies cannot simply build AI and leave it to the will of the market. But what we can do is try to use the best traits of markets -- competition, transparency, rapid iteration -- to reform our regulatory system.