Opinion

Artificial intelligence has moved from the realm of science fiction into our pockets. And while we are nowhere close to engaging with AI as sophisticated as the character Data from Star Trek, the forms of artificial narrow intelligence that we do have inform hundreds of everyday decisions, often as subtle as what products you see when you open a shopping app or the order that content appears on your social media feed. Examples abound of the real and potential benefits of AI, like health tech that remotely analyses patients' vital signs to alert medical staff in the event of an emergency, or initiatives to identify vulnerable people eligible for direct cash transfers. But the promises and the success stories are all we see. And though there is a growing global awareness that AI can also be used in ways that are biased, discriminatory, and unaccountable, we know very little about how AI is used to make decisions about us. The use of AI to profile people based on their personal information – essentially, for businesses or government agencies to subtly analyse us to predict our potential as consumers, citizens, or credit risks – is a central feature of surveillance capitalism, and yet mostly shrouded in secrecy.