Buying a new car? These tech features could drive your choice

What do automotive shoppers really want? A few years ago, those who kicked the tires on new vehicles might have prioritized fuel efficiency, comfort, or perhaps horsepower. "The race never ends to develop'must have' vehicle technologies," says Kristin Kolodge, executive director of driver interaction and human machine interface research at J.D. Power. "New technology continues to be a primary factor in the vehicle purchase decision." "However, it's critical for automakers to offer features that owners find intuitive and reliable," Kolodge adds.