Chime in: What do you think of Microsoft's AI commercial?

So far, the only thing I personally associate with A.I. as far as Microsoft goes is Cortana, which continues to be a massive failure. Of course, Microsoft is using A.I. to power other experiences, such as the dynamic albums in the Photos app... but I'd guess most mainstream people don't even know this stuff exists, and this ad doesn't really do anything to help Microsoft's position. But maybe I'm cynical, what do you think?