Chatbot Marketing Strategies to Grow Your Business

In many areas of life, your customers or prospects are already using chatbots in a growing number of capacities. This makes them a better candidate to act as the voice of your brand or company, and can help automate many of the processes that suck up marketers' valuable time. You don't need to be a marketing expert to see the huge rise in the use of bots during the COVID crisis, and how those applications can transfer to boost your marketing efforts. And that's ignoring the general rise of bots, estimated to grow in market size from $2.6 billion in 2019 to $9.4 billion by 2024, a 29.7% CAGR. As a marketer, the rise of digital efforts has paralleled the rise of chatbots, and as those bots get smarter and the public becomes more aware of them, their use in content marketing, social media and even as responders to email campaigns can all deliver metric-heavy value.