The Future of Customer Service from an Expert Who Knows - Weklar Business Institute

Everyone talks about how bad customer service is at the same time that businesses have spent millions on trying to improve it, yet it feels like nothing really changes. Today the experts are moving from the general customer service approach to focusing on the customer experience. What does that mean for your business? First you need to understand that the customer experience is the all encompassing support you offer your customers before, during and after they buy and use your products and services--that helps them have an easy and enjoyable experience with your business. To help you understand the changes that are happening out in the field, I interviewed the leading expert on customer service, Sophia Brooks, president and CEO, Global Learning Partners, Inc. Today I share with you my interview with Sophia Brooks where she answers the question; what is good customer service and how can we implement an effective program.