The Almighty Ball in World Cup Qatar 2022

FIFA's official partner Adidas came up with an undoubtedly original idea for this year's ball. Their priorities were definitely to implement this year's buzzwords – technology, IoT, AI, and machine learning, but at the same time to include sustainability and upcycling. Now, were these trends used for a purpose and how were they justified? The ball is designed as an homage to Qatar's architecture, national flag, and traditional boats, while the name itself translates as'Journey'. The main feature of this ball is its lightness and speed. More precisely, "the highest level of accuracy" when compared to previous balls.