How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

Artificial intelligence (AI) and machine-learning (ML) have quickly grown beyond a few major tech companies and hardcore academic researchers. Every marketing organization can tap into the power of AI to streamline operations and grow the business. The new book The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing provides a growth framework for business and marketing leaders to implement AI using a five-stage model called the "AI Marketing Canvas." On this episode of Marketing Smarts, I speak with co-author Rajkumar Venkatesan about how he and his co-writer developed those stages by studying leading global brands. We cover examples of brands―including Google, Lyft and Coca-Cola―that have successfully woven AI into their marketing strategies. This is not a conversation about coding for AI models. Raj and I talk about how marketing leaders can go from "zero to hero" with AI in marketing, and what that means for your team and your company culture. Listen to the entire show now from the link above, or download the mp3 and listen at your convenience.