Uses of A.I and Machine Learning in Email Marketing - WebSystemer.no

Marketers strive to personalize emails in the quest for relevance. This is not new to seasoned marketers, who have been using marketing automation platforms to create customer journeys or leveraging segmentation and/or personas. This is a good usage of data and tools, but it simply can't scale beyond a certain point. In our experience, most clients have around 20–25 data segments. For relatively large user bases, too many journeys and segmentation could potentially ruin the user experience, and complex rules make it hard to maintain.