Amazon bets big on machines, artificial intelligence to push market share in India

BENGALURU: Online giant Amazon, which has invested over Rs 13,800 crore in India, is relying heavily on machine learning and artificial intelligence (AI) to goose up market share in the country. Rajeev Rastogi, director for machine learning at Amazon, said both transformative technologies are being used in several ways to improve customer experience. For instance, he said, apart from guiding sellers on categorisation, Amazon also tracks products that have high sales during festivities or holidays, and based on such factors, it suggests the best products and deals that can woo customers. All of these products and services are being built in India, he said. The Seattle-headquartered company soon plans to launch event-based deals in India.