Ultimate Guide to The 3 Types of Account Based Marketing

It's been estimated that 96% of companies consider Account Based Marketing (ABM) as the key driver to increase revenue in B2B sales. ABM enables organizations, such as Reuters, to modify their marketing budgets by focusing on the customers' likelihood of purchase in order to optimize their marketing strategies and target customers who are more prone to convert. Account-based marketing is a data-driven customized B2B marketing approach. It focuses on high-value accounts and delivers messages based on particular traits and needs of these accounts. The sales, marketing, and executive teams sustain and improve their relations with these customers to direct them to buy more expensive or additional products.