The fast and the future-focused are revolutionizing motorsport

From predictive analytics to personalized fan experiences, data and AI are powering the next generation of motorsport, says Rohit Agnihotri, principal technologist at Infosys, and Dan Cherowbrier, CTIO of Formula E. When the ABB FIA Formula E World Championship launched its first race through Beijing's Olympic Park in 2014, the idea of all-electric motorsport still bordered on experimental. Batteries couldn't yet last a full race, and drivers had to switch cars mid-competition. Just over a decade later, Formula E has evolved into a global entertainment brand broadcast in 150 countries, driving both technological innovation and cultural change in sport. Gen4, that's to come next year, says Dan Cherowbrier, Formula E's chief technology and information officer. You will see a really quite impressive car that starts us to question whether EV is there. Formula E's digital transformation, powered by its partnership with Infosys, is redefining what it means to be a fan. "It's a movement to make motor sport accessible and exciting for the new generation," says principal technologist at Infosys, Rohit Agnihotri. From real-time leaderboards and predictive tools to personalized storylines that adapt to what individual fans care most about--whether it's a driver rivalry or battery performance--Formula E and Infosys are using AI-powered platforms to create fan experiences as dynamic as the races themselves. Technology is not just about meeting expectations; it's elevating the entire fan experience and making the sport more inclusive, says Agnihotri. AI is also transforming how the organization itself operates. Historically, we would be going around the company, banging on everyone's doors and dragging them towards technology, making them use systems, making them move things to the cloud, Cherowbrier notes.