Jumio BrandVoice: Deepfakes: A Closer Look At Look-Alike Technology

In an age when Instagram filters and photoshopping have become standard, it has never been harder for organizations to verify a person's true identity online. Cybercriminals are deliberately using advanced technology to pull the wool over the eyes of organizations and defraud them. Deepfakes have recently emerged as a legitimate and scary fraud vector. A deepfake today uses AI to combine existing imagery to replace someone's likeness, closely replicating both their face and voice. Essentially, a deepfake can impersonate a real person, making them appear to say words they have never even spoken.