A case for conversational marketing automation: 89% of customers prefer messaging brands

Consider this: 76% of consumers want to purchase by messaging with a business. Unless you have an army working in your marketing and customer service departments (and let's be real, that's a far cry from the usual reality), catering to that statistic is too overwhelming to manage. With Spectrm, you can give your customers an impactful messaging experience without a ton of personnel, all while boosting your sales. It's called conversational marketing automation, and it's changing the game. Not only do three-quarters of consumers want to use messaging to shop, but a staggering 89% of consumers want to connect with brands over messaging.