Artificial Intelligence In Content Marketing (2020 & Beyond)

Artificial intelligence and its subsets have been revolutionizing the business and marketing landscape for quite some time. Still, there's a new frontier that this advanced technology is yet to conquer completely – content marketing. Certain AI algorithms have become terrifyingly good at generating plausible stories, to the extent that Open AI initially decided not to release its GPT-2 publicly out of fear that it could be potentially misused. However, although these articles written by a machine are coherent and engaging thanks to massive amounts of data fed to these algorithms, lack of genuine critical thinking and creativity renders AI inferior in comparison with human writers. But, while this means that you can't rely on an AI tool to come up and generate entire blog posts, your content marketing can tremendously benefit from implementing this technology.