Now Apple invests in driverless cars

Apple has finally admitted it is investing'heavily' in building driverless cars Apple has finally admitted it is investing'heavily' in building driverless cars. Having made billions from bringing iPhones, iPods and iPads to the masses, the silicon valley giant is racing to bring self-driving cars to the roads. In a letter to US National Highway Traffic Safety Administration, the firm said it'was excited about the potential of automated systems in many areas, including transportation'. Senior executive Steve Kenner said the firm wanted to'help define best practices for the industry' and urged the regulator not to penalise firms testing driverless cars on public roads. In a statement, Apple added that Mr Kenner had written to the US regulator because it is'investing heavily in machine learning and autonomous systems'.