Business intelligence firm Pyramid Analytics raises $120M – TechCrunch

Business intelligence is an increasingly well-funded category in the software-as-a-service market. By handling large amounts of data to analyze and benchmark lines of business, BI promises to help identify, develop and otherwise create new revenue opportunities. Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed. The segment contains too many vendors to count -- a few include Noogata, Fractal Analytics, Tredence, LatentView and Mu Sigma.