Microsoft is Becoming M(ai)crosoft

Tech giants are active players at the cognitive technologies scene. Alphabet and Facebook proved themselves active acquirers and investors in cognitive tech. Supercomputers, robots and drones are among themes approached by Internet giants. Microsoft, however, seems to be following a differed path: it integrates cognitive technologies into traditional products and makes them smarter. Bill Gates coined the concept of'digital nervous system (DNS)... that ... [provides] a well-integrated flow of information to the right part of the organization at the right time'.