Who needs the Metaverse? Meet the people still living on Second Life

On 14 November 2006, 5,000 IBM employees assembled in a digital recreation of the 15th-century Chinese imperial palace known as the Forbidden City. They had come to hear IBM's CEO, Sam Palmisano, deliver a speech. Palmisano's physical body was in Beijing at the time, but he addressed most of his audience inside Second Life, the online social world that had launched three years earlier. Palmisano's trim avatar wore tortoiseshell-frame glasses and a tailored pinstripe suit. He faced a crowd of digital, animated dolls dressed in the business attire of the day: black heels, pencil-line shirts, Windsor-knotted ties. Looming out of the throng at the back stood a 10ft IBM employee, his digital face plastered in Gene Simmons-style white makeup, with shoulder-length, Sonic-blue hair. It was a historic moment, a journalist for Bloomberg reported at the time: Palmisano was "the first big-league CEO" to stage a company-wide meeting in Second Life – "the most popular of a handful of new-fangled 3D online virtual worlds". IBM, just like any other denizen of Second Life, paid ground rent to own a "region" of the game, one region representing 6.5 hectares of digital turf, currently rented at $166 (£134) a month.