Can AI make shopping stress-free? - Microsoft News Centre Europe

Despite applying multiple filters and typing in carefully crafted keywords, you still can't find what you're looking for online. Overwhelmed by choice, you scroll the page for the fourth time trying to choose one of the 15 shades of white paint. Do you want Paper White or Chalk White? Maybe you want beige instead. You start to wish you never undertook this do-it-yourself (DIY) project; surely, shopping should not be this hard. Ensuring a smooth and stress-free experience is critical in retaining and attracting new customers.