What Is AI Bias and How Can Developers Avoid It?

Artificial intelligence capabilities are expanding exponentially, with AI now being utilized in industries from advertising to medical research. The use of AI in more sensitive areas such as facial recognition software, hiring algorithms, and healthcare provision, have precipitated debate about bias and fairness. Bias is a well-researched facet of human psychology. Research regularly exposes our unconscious preferences and prejudices, and now we see AI reflect some of these biases in their algorithms. So, how does artificial intelligence become biased? And why does this matter?