Leading through disruption: how do you give direction when the landscape is constantly shifting? EY Better Working World

First and foremost, business leaders need to lead from the front in facing up to disruption. "It's a leadership issue," says Anders Ibsen, serial entrepreneur and co-founder of Copenhagen-based artificial intelligence for SEM (search engine marketing) company Cobiro. "A lot of it starts at the leadership level," agrees Uschi Schreiber, EY Global Vice Chair - Markets. "For businesses to reinvent themselves there needs to be an understanding at the leadership level of what disruption means for their organisation." Leaders need to set the pace and be visibly directing their teams to stay a step ahead of changes.