Students Redesign Ford's F-150 Pickup for the Age of Mobility

Ford's F-Series pickups are not just America's best-selling trucks--they are America's best-selling vehicle, and have been for decades. Every year, in the US alone, the automaker sells more than 800,000 F-150s (the smallest of the family) a year, and they're a major profit driver. When Ford's new CEO announced major budget cuts last year, he also added extra investment into electric vehicles and pickups. All of which is to say, the F-Series is vital to Ford, and it's not the kind of thing you mess with lightly. But the company knows things are changing.