How Pharmas Are Missing Out on AI for Sales

Artificial intelligence within CRM still has to make inroads with the pharmaceutical industry. That's a surprising conclusion given how much this sector is embracing AI for other functions. Yet some market analysts are calling this a "white space" for the industry. Pharma companies are already incorporating AI in their drug delivery, digital diagnostics and precision medicine programs -- areas where its usage has become highly sophisticated. The industry clearly recognizes that AI can be a massive value add.