Can AI In Social Media Affect Our Marketing Decisions?

Two decades ago, Artificial Intelligence was a major topic in the world of Sci-Fi. Primarily driven by big blockbusters, such as The Terminator and The Matrix, the idea of computational power becoming sufficient enough to simulate the human brain has been around since the 1940s. Yet, philosophers have theorized the possibility of how the human mind can be explained through mathematics and symbols much earlier. Nevertheless, in 2018, our societal definition of the term has been tweaked. Based on its prevailing significance today in the online tools we use constantly, making the assumption that AI will change social media marketing with a swing is not too far off. Whether not to reveal company secrets or just to avoid a major media backlash, social media platform execs rarely touch on the matter of how AI is being used in algorithmic analysis.