How Is AI Remodelling The Tourism Industry?

Anyone that has ever spoken the words "Hey Siri" or "OK Google" into their phone knows how to use voice assistants. The revolution of digital and artificial intelligence is affecting more and more aspects of our lives and businesses. It is being used to create bots for automation or to simply make sense of the billions of datasets that are being generated daily. Generally, when it comes to artificial intelligence it is all about making processes easier or better. Especially while dealing with customer interactions the new possibilities of AI, most prominently chatbots are creating a more enjoyable customer experience.