6 Issues Marketers Need to Consider for Successful AI Implementations

Despite the many unanswered questions that remain about the use of artificial intelligence (AI) in the workplace and in customer-facing and servicing departments, the growth of AI appears unstoppable. Even as early as two years ago, research from the UK-based digital marketing agency Big Rock found after interviewing 100 senior marketers globally, that AI applications, even at that stage had become one of the marketing departments mainstays. The interviews showed -- again at that stage -- that 55% of companies were either currently implementing or actively investigating some form of AI initiative within their marketing practices. Meaning, AI was already shaking things up in the industry. Unsurprisingly, the research read, this inevitable rise of AI technologies in marketing is causing a major shift in the way companies work.