Artificial Intelligence and Big Data Essential to Digital Marketing, Kraus Says at DigiCON

Despite some hiccups, the use of artificial intelligence (AI) and big data in marketing will continue to flourish as companies look for new ways to influence consumer behavior, said the head of a Morristown-based digital marketing firm at a recent tech conference. Nick Kraus, founder and CEO of Kraus Marketing, said that today's marketing strategies, dominated by the likes of digital giants Google, Facebook, Instagram and Twitter, have become smarter and more pervasive as the result of AI and data analytics providing deeper insights into consumers' buying habits. Kraus was one of several speakers who presented their views on the rapid growth of digital marketing at the DigiCON 2019 conference, held on October 11 at the County College of Morris, in Randolph. The Morris County Chamber of Commerce hosted the event. The use of AI and big data for marketing purposes has been around for awhile, but many businesses, especially smaller ones, may not know how to apply these technologies to various marketing tools, such as social media, email, search engine optimization and websites.