Walmart Launches Order-By-Text Service to Challenge Amazon Prime

Fleiss said one of the technologies that will usher retail into the future will be the ability to have a personalized shopping experience through text messaging and online chat. The U.S. retail giant is pouring billions of dollars into beefing up its e-commerce business and has recently announced partnerships with logistics companies to deliver groceries ordered online. Two such partnerships Walmart had struck with ride hailing services Uber and Lyft have ended, however, Reuters reported earlier this month. Jetblack, which is available with a monthly membership fee of $50, will offer same-day and next-day delivery at no additional cost. The challenge for the service will be competing with other established membership services like Amazon Prime and Prime Now, which already enjoy wide adoption and are popular with urban consumers.