Forbes

As the holiday gift-giving season approaches, retailers are bracing to meet the expectations of increasingly sophisticated online shoppers. Those consumers want their favorite retail sites to recognize them when they log in, know their shopping history, and offer up informed suggestions of products they'll want to buy and promotions they'll find attractive, even as their interests and tastes change over time. Enter artificial intelligence, which promises to give retail marketers easy access to insights previously buried in large volumes of customer information and discernible only to highly trained data scientists. Artificial Intelligence in Oracle's new apps for commerce helps online shoppers customers find just the right gifts during the holiday season, at just the right price. The AI algorithms embedded in Oracle Adaptive Intelligent Apps for CX – Commerce and Marketing, for example, analyze customer data that retailers have gathered about their own customers as well as data in Oracle Data Cloud, a collection of more than 5 billion consumer and business IDs and 7.5 trillion data points.