generative-ai-for-market-research-opportunities-and-risks

"With great power comes great responsibility." You don't have to be a Marvel buff to recognize that quote, popularized by the Spider-Man franchise. And while the sentiment was originally in reference to superhuman speed, strength, agility, and resilience, it's a helpful one to keep in mind when making sense of the rise of generative AI. While the technology itself isn't new, the launch of ChatGPT put it into the hands of 100 million people in the span of just 2 months, something that for many felt like gaining a superpower. But like all superpowers, what matters is what you use them for. Generative AI is no different.