The Future of Marketing Is Conversational

Once upon a time advertising & marketing was about writing a single copy millions of people will love and remember but with the rise of internet & big data over the last two decades marketing dollars have moved from'above the line' large scale generic campaigns to'below the line' personalized campaigns. We now have so much data on each consumer that marketeers know what the consumer exactly wants, when they want it and on which channel do they want it. With more adoption of mobile devices globally and excessive amounts of data on each customer, are we moving towards a world where'Mad Men' build artificially intelligent systems, which understands the specifics of each customer and converses with them one-on-one to make the sale on relevant platforms? Will conversational marketing change the monopolies of the so called walled gardens (Google, Facebook etc) and give rise to a more open ecosystem? Advertising & Marketing in the last decade has shifted to digital because of the evolution of internet platforms which have the ability to collect vast amounts of user data and use the data effectively to market better.