Microsoft is enabling innovation in insurance

This article was originally published in the Autumn 2019 issue of The Record. Subscribe for FREE here to get the next issues delivered directly to your inbox. How are insurance firms using the cloud and artificial intelligence (AI) to understand customers' needs and create personalised experiences? Amy Stokes-Waters, new business sales executive, Identity Experts: People love to be independent and are increasingly turning to mobile apps for self-service across a range of products, insurance being no exception. Insurance firms are having to invest heavily in cloud technologies to keep up with consumer want for on-demand information and simplified communications in our mobile-first society.