3 Key Takeaways from BrightonSEO for Digital Marketing - Arke

This is the third and final instalment in our blog series on last month's BrightonSEO conference. We're rounding off with our three favourite takeaways from the day, all of which we think will be key focuses for the digital marketing industry over the coming years. The first lightning talk of the day in the main auditorium was by Greg Gifford of Wikimotive. Greg's talk, entitled "Beetlejuice's Guide to Entities and the Future of SEO", was a fascinating journey through the state of SEO today and where it's headed. It was a brilliant combination of being highly technical, but also clear for SEO beginners to understand. In broad summary, Greg's message was that SEO has become a lot less about ranking factors such as links, meta descriptions, and keywords.