Recovering from Bleak Friday

I warned that the usual draws for Black Friday had disappeared. Deep discounting had already been the primary strategy that companies had been using to try to recover from Covid-19, which meant the massive sales had become normal. Plus, 70% of American adults report struggling to pay bills, leaving less disposable income for Black Friday and Cyber Monday. It looked like price-sensitive customers had temporarily disappeared, making cutting prices less effective than in the past. I wrote an article forecasting that Black Friday and Cyber Monday were poised to disappoint.