Outward Media, Inc. Launches on Snowflake Marketplace and Snowflake Media Data Cloud

Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced it has partnered with Snowflake, the Data Cloud company, to launch its high-quality B2B contact data on Snowflake Marketplace, a centralized platform where customers can securely access live, ready-to-query data to unlock insights with just a few clicks. New sample data sets from OMI are now available on Snowflake Marketplace, along with data from many other third-party data providers and data service providers. With OMI data, Snowflake Marketplace customers can choose from a wide range of decision-maker titles--from manager-level to CEO--across industries. After testing the sample files, joint customers can work directly with OMI to license complete data sets, leveraging firmographics or digital intent signals to build custom audiences that meet their precise marketing needs. In addition, Snowflake customers can take advantage of OMI data on the Snowflake Media Data Cloud to dynamically share, join and analyze collaborative data for identity, audience insights, targeting, activation and measurement.