Former Uber exec leads $17.5M round into autonomous traffic management platform NoTraffic

Autonomous traffic management platform NoTraffic has raised a $17.5 million funding round led by former Uber executive Lars Fjeldsoe-Nielsen. Fjeldsoe-Nielsen's Nielsen Ventures, as well as VEKTOR Partners, led the Series A round, with participation from Grove Ventures, Menora Mivtachim Group, Meitav Dash and existing investors lool ventures, Next Gear Ventures and North First Ventures. Founded in 2017, NoTraffic uses artificial intelligence to modernize traffic management and save cities on infrastructure and traffic management costs. NoTraffic's real-time, plug-and-play platform identifies, categorizes and tracks all road users, including passenger and non-passenger vehicles, bikes, e-scooters, buses and pedestrians, giving city planners more insight and control over their traffic infrastructure. The technology also helps upgrade and future-proof traffic infrastructure to support the rise of autonomous vehicles and other shifts in digital mobility.