Why the 'Just Do Something' Strategy for AI Won't Work

For all the giant leaps promised by artificial intelligence, when it comes to business, what we've seen so far amounts to just small steps. In fact, a number of very smart people advise companies to start small with AI: Use it to improve your customer service bots, for example, before you try to deploy it to cure cancer. So, yes, that appears to be a sensible approach. But it can also be a dangerous trap. When you think small, notes this week's guest, you get small results.