How you can transform your sales performance using artificial intelligence

Of all corporate functions, sales by its very nature is surely the most people-focused. While it may no longer involve quite as much face-to-face interaction as it once did, selling has remained emphatically a job for people rather than machines. However, artificial intelligence (AI) and machine-learning are already starting to make major inroads into the sales process, adding an extra dimension to everything from marketing automation to customer relationship management. According to Salesforce Research, high-performing teams are at least twice as likely to be using intelligent sales technologies such as artificial intelligence, sentiment analysis, next-step analysis and deep-learning. So, what further changes in the sales environment can we expect to see over the coming years?