Can we still protect our data in the artificial intelligence era? - VoxEurop

Donald Trump has won the United States presidency and Brexit has promised to take the UK out of the European Union. Both campaigns employ Cambridge Analytica, which harvested the data of millions of Facebook users to personalise electoral messaging to them and sway their voting intentions. Millions of people begin to ask themselves whether, in the digital era, they have lost something deeply valuable: their privacy. Two years later, countless European email inboxes would be filling up with messages from companies, asking people for permission to continue processing their data – the aim was compliance with the new General Data Protection Regulation (GDPR). Despite its imperfections, this law has served as a point of reference for laws in Brazil and Japan, and inaugurated the modern era of data protection.