Advertima raises $17 million for AI that tracks in-store shopping behaviors

Advertima, a startup leveraging AI to customize in-store experiences, today closed a €15 million ($17.3 million) funding round. CEO Iman Nahvi says the company will put the new funds plus €10 million ($11.5 million) of its own capital toward refining its tracking platform. Before the pandemic, AI appeared poised to transform -- and indeed was already transforming -- brick-and-mortar retail. Predictive analytics services like Celect ensure shelves remain stocked during the year's busiest shopping days. Meanwhile, startups like Trigo, Grabango, and Standard Cognition compete with Amazon Go for contactless AI-powered checkout experiences.