The modern mobile app needs a revamp – TechCrunch

Last week, I wrote about Apple's App Store controversy, which I'm kind of revisiting this week through the lens of how Apple's WWDC announcements tease a change to what apps fundamentally look like in the future. If you're reading this on the TechCrunch site, you can get this in your inbox here, and follow my tweets here. Apple's App Store has had a controversial month with developers demanding changes to how apps are monetized, but as Apple detailed the next versions of its operating systems at WWDC, it's clear they believe third-party apps themselves have room to be fundamentally revamped. This week at WWDC, Apple debuted App Clips, a snappy new segment of third party experiences that scales down the idea of an app around just a single feature or two. A user can quickly call up an App Clip via a URL, NFC tag or visual code and download when the right context arises.